Someone using the first tier can also automatically resend emails to people who don’t open them.
Other perks include a landing page creator, marketing calendar, image library (meaning a repository of stock photos), integrations and apps for hundreds of services, and solid performance monitoring tools. You get fairly decent contact management tools-like importing contacts, segmentation tools, etc. You get unlimited emails, customizable templates, and you can brand them. So first things first: the basic features are very solid. Granted, you still need to check in on them to make sure.īut for the most part, everything was as smooth as could be!Īs you can probably observe, the list of features both tiers have is quite extensive. However, I found that Constant Contact’s automated tools pretty much performed as described. I’ll talk more about it later, but automation is one of those things that sounds great, but can easily end in a headache. On top of that, the automation worked out well.
Every now and then I’d get annoyed by minor aspects of the visual template editor, but that’s seriously a minor design issue, not a considerable performance flaw.
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So those were the main things I looked at.Īnd honestly? I’ve got very little to complain about.ĭeliverability was never really an issue for me.Įven better, the software itself was always solid. This means that a third of your audience is all but guaranteed to not view it. Because of some unknown reason, a third of those emails end up in spam folders. Imagine, for example, that you’re sending an email to a hundred people. This seems simple, but you’d be surprised at how often it can come up: We also need to know if the emails deliver successfully.
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